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Sponsor Proofby Kora

Packages

Four packages, one method.

From a single report to continuous monitoring, for brands, rights holders and agencies. Tell us about your case: we’ll suggest the right package, with the cost explained line by line.

Beyond the package

Services

Kora-certified case
Review with separate analyst and reviewer.
Custom rate card
Rates tailored to your market.
Assisted onboarding
We set up your first cases with you.
Brand lift
We import your survey results, next to media value and never added to it.

The comparison

What the market does not show you.

Traditional approach

Sponsor Proof

  • Methodology

    Confidential

    Public, versioned, fingerprinted

  • Value

    A single figure

    Low / base / high range

  • Provenance

    Measured and estimated mixed

    Five levels on every number

  • Accuracy

    Claimed

    Measured on a reference set, with confidence intervals

  • Proof

    Reports with no access to the evidence

    Every euro leads to the frame

  • Scope

    Limits in the footnotes

    “What we do not measure”, always visible

  • Side of the deal

    Only one

    Brand and rights holder, same snapshot

  • Time

    Projects that take weeks

    A case set up in minutes

  • Data

    Residency rarely declared

    EU residency by default

FAQ

Frequently asked questions

Do you measure TV?

No. Broadcast, linear TV and OTT match streams are out of scope, and every report says so. We measure social, web, creator live streams and online press.

Do we need to connect accounts?

No, but it pays off. With connected accounts reach and impressions are observed, not estimated: the observed share of value rises and the range narrows.

Is media value ROI?

No. It is an output indicator: it describes exposure, not return. We show it next to cost, as a range, and never add it to outcomes, which we measure separately when connected data is available.

How accurate is the computer vision?

We measure it: precision and recall per brand on a hand-annotated reference set, with confidence intervals. Below the threshold, the report flags it.

Where is the data?

For European customers, in the European Union by default: database, storage and backups on EU infrastructure. Sub-processors are listed in the contract. Every source has its level and terms-of-use status.

How long until the first report?

A case is set up in minutes. Report timing depends on window, channels and review: before launch you see expected content, coverage and estimated cost.

Put to the test

Let’s put your sponsorship to the test.

Pick a sponsorship, a window and the channels: we’ll show you how we measure it and what we can prove, with the evidence.