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Sponsor Proofby Kora

Vision

Watch how it watches.

An illustrated match and our way of reading it: one box per brand, Quality Index with the public weights, tracking from frame to frame. Change the shot, switch the layers on.

— FPS

Assets

What it recognises

  • Pitchside LED boards

    Even while messages rotate.

  • Shirts and kits

    Chest, sleeve, back, shorts.

  • Pitch graphics

    Centre circle, boxes, corner flags.

  • Backdrops and interviews

    Step-and-repeat, press room, mixed zone.

  • Big screens and graphics

    Overlays, segment sponsors.

  • Text and mentions

    OCR, captions, hashtags and tags.

Quality Index

Quality Index, cards on the table

The same formula as the public methodology. Move the factors and watch the QI change.

Clarity

Position

Integration

QI = L × S × Q × cap

QI =1×0.63×0.80×0.5=0.254

clar. × 0.35
1.00
clut. × 0.30
0.73
pos. × 0.20
0.80
int. × 0.15
0.50

Cap per asset type: 0.5

Human review

A person has the last word

Computer vision proposes, the analyst decides. Every verdict enters the evidence chain and raises or lowers the report’s verified share.

  1. Proposal

    Computer vision flags a box with its confidence.

  2. Sample

    A stratified sample and every doubtful detection go to review.

  3. Verdict

    Confirmed, corrected or discarded. With author and date.

  4. Gate

    If precision or recall drop below the threshold, the report flags it.

Accuracy

Accuracy is measured. Not claimed.

Others write “99%”. We publish precision and recall per brand, computed on a hand-annotated reference set, with confidence intervals. If a case falls below the threshold, the report says so.

Accuracy card

Reference set: at least 500 images and 30 clips per brand and asset

Illustrative example
  • VESKA● OK
  • TREVIQ● OK
  • OLMARE● OK
  • ORVENA▲ recall
Publishing thresholds: precision 0.95 · recall 0.90● Above threshold▲ Below threshold: flagged in the report

Ambush radar

Who is in your content without the right to be?

Sponsor Proof checks the brands detected in the property’s content against the category competitors declared in the case. Every possible ambush arrives with the proof and the content it appears in, and an analyst reviews it.

  • BRIXA Energy drinks

    Banner in the stands · 14 club posts

    Confirmed by an analyst

  • PAGORA Payments

    LED board in a club video · 3 posts

    In review

  • KAIRO Apparel

    Press-conference backdrop · 1 post

    Possible ambush

Put to the test

Let’s put your sponsorship to the test.

Pick a sponsorship, a window and the channels: we’ll show you how we measure it and what we can prove, with the evidence.

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